Work Overview:

We had the privilege of collaborating with 25 Hours Hotel in Zurich, Switzerland, on a dynamic project focused on creating compelling content to highlight the hotel’s unique blend of creativity, culture, and vibrant atmosphere. Our partnership included professional content creation and user-generated content (UGC) for their digital channels, aimed at showcasing Zurich as well as the hotel’s distinctive offerings.

Scope of Work

Professional and UGC Content Creation

Our team traveled to Zurich to capture the essence of 25 Hours Hotel through engaging visuals and captivating narratives:

• Visual Storytelling: We conducted a comprehensive photoshoot and videography sessions to highlight the hotel’s eclectic design, stylish accommodations, and lively communal spaces. The content focused on portraying the hotel’s distinct personality and ambiance.
• UGC Campaign: We engaged guests and visitors to create authentic content showcasing their experiences at 25 Hours Hotel. This user-generated content added a genuine perspective and fostered community engagement across social media platforms.

Highlighting Zurich and Hotel Experience

Our content strategy emphasized not only the unique features of 25 Hours Hotel but also the cultural richness and attractions of Zurich:

• Local Attractions: We spotlighted Zurich’s vibrant neighborhoods, cultural landmarks, and local experiences that complemented the hotel’s urban lifestyle appeal.
• Hotel Atmosphere: Capturing the energetic vibe and community spirit of 25 Hours Hotel, we highlighted its events, activities, and the inclusive atmosphere that resonates with modern travelers.

Professional Communication and Social Media Strategy

We curated content for both professional communication and social media channels:

• Professional Communication: We produced polished materials such as website updates, digital brochures, and promotional materials that reflected the hotel’s distinctive brand identity and offerings.
• Social Media Activation: Leveraging our expertise in social media strategy, we crafted engaging posts, stories, and videos tailored for platforms like Instagram, Facebook, and Twitter. These efforts were designed to enhance engagement, increase followership, and drive traffic to the hotel’s digital platforms.

Influencer Partnerships and Campaign Impact

To amplify our reach and engagement, we collaborated with influencers and content creators:

• Influencer Partnerships: Partnering with influencers who resonate with the hotel’s target audience, we curated impactful content that showcased the hotel’s unique offerings. This collaboration resulted in reaching over 750,000 views on Instagram alone, expanding 25 Hours Hotel’s visibility and appeal.

Deliverables

Enhanced Brand Visibility and Engagement

Our comprehensive content strategy and social media campaigns significantly enhanced 25 Hours Hotel’s brand visibility and engagement metrics. We achieved increased interaction, follower growth, and positive sentiment among guests and potential visitors.

Measurable Impact and Success

Through analytics and performance metrics, we tracked the success of our campaigns, including improved social media engagement rates, increased website traffic, and positive feedback from the hotel’s audience.

Conclusion

Our collaboration with 25 Hours Hotel in Zurich exemplifies our dedication to creating impactful content strategies that elevate hospitality brands and drive meaningful engagement. By capturing the hotel’s essence and highlighting Zurich’s cultural richness, we contributed to enhancing its digital presence and appeal among travelers seeking unique and authentic experiences.

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